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Crisis communications – are you ready ?

Data breaches, personal scandals, industrial accidents…crises can hit any company at any time without warning. If the unthinkable were to happen, how prepared are you to manage the public scrutiny from critics, journalists and government regulators all amplified by social media?

We are offering a half-day workshop on how to manage communications before, during and after a crisis in order to safeguard your company’s reputation. We will guide you through the process of preparing your organization to communicate effectively with your stakeholders and give you the tools to handle a crisis in a focused, relatable and strategic manner.

We will outline how to prepare for and manage issues, formulate credible and relevant responses, control public discussion and build bridges once the situation is resolved.

Learning objectives :

  • What is a communication crisis and how can I plan for it?
  • Building your crisis response team;
  • Crisis Communications strategy and tactics – preparing your resources;
  • Developing effective messaging;
  • Techniques to control the narrative with media and online;
  • The role of the employee in crisis communications;
  • How to use social media in a crisis;
  • Rebuilding confidence following a crisis.

Who should attend?

  • Senior executives and crisis management team members;
  • Communications, HR and IT professionals involved in crisis management.
  • What is a communication crisis and how can I plan for it?
    • How to identify a communications crisis?
    • How can you prepare for the unplanned?
  • Building your crisis response team
    • Who does what?
    • Identifying the appropriate spokespeople
    • Leadership – visibility and responsibility
  • Crisis Communications strategy and tactics – preparing your resources
    • Identifying organizational risks and setting out objectives
    • Selecting appropriate communication channels
    • Preparing content templates
  • Developing effective messaging
    • Engaging key audiences
    • Maintaining control of a fluid situations
  • Techniques to control the narrative with media and online
    • Proactivity, speed and engagement
    • Interview techniques
  • The role of the employee in crisis communications
    • Internal communication policy in a crisis
    • Employees as advocates
  • How to use social media in a crisis
    • The dos and don’ts
    • Social media policy
  • Rebuilding confidence following a crisis
    • Post-crisis communication planning
    • Adapting communications plan with learnings
  • Attendees will receive a certificate of workshop attendance

Duration: 1/2 day

Exam: No

Certification : Not available

Next Course

Nov
9
Crisis Communications
  • Location : Lausanne / Morges – Switzerland
  • Status : Scheduled
  • Language : English

Register

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UPCOMING COURSES

UPCOMING COURSES

Crisis Communications
    Date: 9.Nov.2020
  • Location : Lausanne / Morges
  • Switzerland
  • Status : Scheduled
  • Language : English

Register

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Crisis Communications
    Date: 19.Feb.2021
  • Location : Lausanne / Morges
  • Switzerland
  • Status : Scheduled
  • Language : English

Register

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Crisis Communications
    Date: 16.Apr.2021
  • Location : Lausanne / Morges
  • Switzerland
  • Status : Scheduled
  • Language : English

Register

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Crisis Communications
    Date: 11.Jun.2021
  • Location : Lausanne / Morges
  • Switzerland
  • Status : Scheduled
  • Language : English

Register

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